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PlasticUrban

Urban Recycling

Curbside recycling for dense city blocks — night routes, contamination coaching and swept-stop service across 40,000 households.

Overview

The challenge of the crowded curb

Downtown blocks meant shared bins, overflowing alleys and contamination rates that made whole truckloads unrecyclable. Residents wanted to recycle; the system made it hard.

Wasteward took over six central districts with a simple promise: right-sized bins per building, collection after 8pm to dodge traffic, and a crew that coaches instead of scolds.

Collector on an evening urban recycling route

Our approach

We audited 200 buildings in two weeks, then assigned each one a bin footprint matched to its actual waste. Night routes cut collection time nearly in half, and building captains got a direct line to their route crew.

Contamination tags — friendly, specific, with a photo — replaced rejected-load surprises. Within six months, rejected loads fell to a fraction of their old level.

Deliverables

  • Per-building bin plans for 200 properties
  • After-hours collection routes, 6 nights a week
  • Captain network with direct crew contact
  • Quarterly district diversion scorecards
Clean downtown sidewalk after evening collection
Stacked bales of compressed cardboard at the sorting facility
Route crew member with a collection bag

Results and outcome

  • Rejected loads dropped to rare exceptions within two quarters
  • Alley overflow complaints fell sharply after right-sizing
  • Two neighboring districts requested the same program
  • Night routing cut daytime truck traffic on main streets

Bring this to your district

Pilots start with a two-week building audit.

Start Your Project

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